Target audience

Our target audience is 15 years and over, as we believe that this is the correct audience for the content it holds. We think that this rating would bring it to a suitable audience, as an 18 year old rating would be too high, as it isn't violent. 

The 15 year old rating is suitable because it would also bring in big revenue, like other films of this type. There is traditionally a high revenue for films of this type that are rated as 15, unlike those rated 18, who haven't been as successful when it comes to takings. We think that of this audience w are targeting, it will be predominantly males that would go to view this because of the suggestive violence, although the film is OK for viewing by both genders.